CIM Marketing - Level 4 Award (Online Learning)

Start Date: 08/01/2018

Duration: 3 Months

Venue: Distance Learning

Apply Now

Start Date: 03/09/2018

Duration: 3 Months

Venue: Distance Learning

Apply Now

Who are CIM?

The Chartered Institute of Marketing (CIM) is the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide.

The CIM develop their standards based on detailed research and continual feedback from employers, so they’re closely matched to the skills and knowledge required within the market.

This Level 4 module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.

Additional Fees

Please be aware, that it is the responsbility of the learners to pay for the additional fees.

Details of costs

CIM Registration: £50.00
Assessment Fees: £130.00 per assessment x 1 Assessments = £130.00 in total

Alternatively your course can be funded by your employer, please contact our enquiries team for further details on 0191 226 6313 | enquiries@ncgdirect.co.uk

For further information please contact NCG Direct on 0191 2266313

For those in a marketing role who are interested in progressing their career in Marketing.
 

CIM Level 4 Award in Marketing

Telephone

Call our friendly team of advisers on 0191 226 6313 and they will talk you through your application.

Online

Click Apply Now.

In Person

Come along to our Rye Hill Campus click here for opening times.

Come along to an Open Event at our Rye Hill Campus click here for dates and times.

Post

You can download an application here and post it FREE to:

NCG Direct
Group e-learning
1st Floor
Parsons Annexe
Newcastle College
Rye Hill Campus
Newcastle upon Tyne
NE4 7SA

Alternatively call : 0191 226 6313 and we will send you an application form.

Unit 1: The marketing concept

  • Understand the role and function of marketing (10%).
  • Understand what influences customer behaviour (15%).

Unit 2: Analysis and insight

  • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
  • Identify options for gathering relevant marketing information (15%).

Unit 3: Marketing mix

  • Know the elements of the marketing mix (30%).
  • Apply and adapt the marketing mix to satisfy customer needs (15%).

How does Distance Learning work with NCG direct?
• A Personal On-line Tutor who will guide and support you through your studies
• Learner view is where you can access your course site, set targets, view tutor notes and access assessments grades.

• You will have access to an NCG On-line Course Site which will contain all the necessary learning materials, tools, support and information required to enable you to successively complete your course.

 

Assessment: a multiple-choice exam (a two-hour objective test)

The examination will comprise 50 multiple-choice questions to be completed in a two-hour controlled assessment.
 

Assessment Dates

January Starts – Assessment due in April
April Starts – Assessment due in June/July
July Starts - Assessment due in September
September Starts – Assessment due in December
 

CIM Level 4 Certificate in Professional Marketing (NCG Direct)

 

Careers in Marketing companies or digital marketing support departments of larger organizations.
 

One or more of the following is required to gain entry to this qualification:

  • CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
  • Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
  • If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.
  • ILM will consider other equivalent alternatives.
£ 545

The cost of this course is £545; however there are additional fees to pay as listed below
Please be aware, that it is the responsibility of the learners to pay for the additional fees.

Additional Fees
Details of costs
CIM Registration: £50.00
Assessment Fees: £130.00 per assessment x 1 Assessments = £130.00 in total
Alternatively your course can be funded by your employer, please contact our enquiries team for further details on 0191 226 6313 | enquiries@ncgdirect.co.uk
For further information please contact NCG Direct on 0191 2266313

Important Information
You must register with CIM prior to starting your induction failure to do so will result in you having to begin on the following cohort.
Cohorts are January, April, June and September
You will also need to book your exam and assessments upon your induction week so please bring along your credit/debit card.
 

Special Offers
Interested in a course?

If you’d like to find out more about our distance learning courses, please contact our enquiries team.

0191 226 6313

email

enquiry form

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