CIM Digital Marketing - Level 4 Award (Online Learning)

Start Date: For further information, please call 0191 226 6313 or email

Duration: 12 Months

Venue: Distance Learning

Apply Now

Start Date: 02/04/2018

Duration: 12 Months

Venue: Distance Learning

Apply Now

Who are CIM?

The Chartered Institute of Marketing (CIM) is the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide.

The CIM develop their standards based on detailed research and continual feedback from employers, so they’re closely matched to the skills and knowledge required within the market.

Course Summary

This level 4 digital marketing course is about appreciating the importance of the ever-evolving, dynamic digital landscape and developing skills to improve effectiveness.

It provides awareness of the nature of the challenges and opportunities within the environment and outlines the skills and tools required to support and enhance digital marketing activities.

The course also identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve the effectiveness and performance of digital marketing.

This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio.

For those in a marketing role who are interested in progressing their career in the digital world.

CIM –Level 4 Award in Digital Marketing


Call our friendly team of advisers on 0191 226 6313 and they will talk you through your application.


Click Apply Now.

In Person

Come along to our Rye Hill Campus click here for opening times.

Come along to an Open Event at our Rye Hill Campus click here for dates and times.


You can download an application here and post it FREE to:

NCG Direct
Group e-learning
1st Floor
Parsons Annexe
Newcastle College
Rye Hill Campus
Newcastle upon Tyne

Alternatively call : 0191 226 6313 and we will send you an application form.

Unit 1: The digital landscape

  • Understand the opportunities and challenges presented by the digital environment (15%).
  • Assess the impact and influence of the dynamic digital environment (15%).

Unit 2: Digital toolkit

  • Learn how key digital tools can support and enhance marketing (20%).
  • Understand the relevance of digital platforms and channels in context (20%).

Unit 3: Digital in action

  • Develop digital activities to support and enhance multichannel marketing (15%).
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).

How does Distance Learning work with NCG direct?

  • A Personal On-line Tutor who will guide and support you through your studies
  • Learner view is where you can access your course site, set targets, view tutor notes and access assessments grades.
  • You will have access to an NCG On-line Course Site which will contain all the necessary learning materials, tools, support and information required to enable you to successively complete your course.


Assessment Portfolio

You will need to submit a work-based portfolio which is broken down into three tasks – research, plan and report.

Assessment Dates:

January Starts – Assessment due in April
April Starts – Assessment due in June/July
July Starts - Assessment due in September
September Starts – Assessment due in December

CIM Level 4 Certificate in Professional Marketing (NCG Direct)

Careers in Marketing companies or digital marketing support departments of larger organizations.

One or more of the following is required to gain entry to this qualification:

  • CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
  • Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
  • If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.
  • ILM will consider other equivalent alternatives.
£ 495.00

Additional Fees

Please be aware, that it is the responsbility of the learners to pay for the additional fees.

Details of costs

CIM Registration: £50.00
Assessment Fees: £130.00 per assessment x 1 Assessments = £130.00 in total

Alternatively your course can be funded by your employer, please contact our enquiries team for further details on 0191 226 6313 |

For further information please contact NCG Direct on 0191 2266313

Important Information

You must register with CIM prior to starting your induction failure to do so will result in you having to begin on the following cohort.

Cohorts are January, April, June and September

You will also need to book your exam and assessments upon your induction week so please bring along your credit/debit card.

Special Offers
Interested in a course?

If you’d like to find out more about our distance learning courses, please contact our enquiries team.

0191 226 6313


enquiry form

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