CIM L4 Certificate in Professional Marketing

Start Date: This course has multiple entry points throughout the year Please call 0191 200 4000 or email for more information.

Duration: 12 Months

Venue: Distance Learning

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The Chartered Institute of Marketing (CIM) are the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. They develop their standards based on detailed research and continual feedback from employers, so they are closely matched to the skills and knowledge required within the market.

The CIM Level 4 Certificate in Professional Marketing has been developed following extensive global employer led research including small businesses, international organisations and numerous marketers across a range of marketing and business functions.

Each module that you study is based on CIM’s unique Professional Marketing Competencies which are designed to help marketers meet the increasing demands of them at every stage in their career.

The Level 4 Certificate in Professional Marketing is designed for practicing marketers who are interested in progressing and growing their career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. It will provide you, as a practicing marketer, with relevant, contemporary marketing knowledge to equip you for the current global landscape.

Learners will complete two mandatory modules before completing a third elective module to make up the qualification. The elective module is chosen by the learner based on the role they work within and area of expertise they wish to attain.

By completing and passing three modules you will gain a CIM L4 Certificate in Professional Marketing


Call our friendly team of advisers on 0191 226 6313 and they will talk you through your application.


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In Person

Come along to our Rye Hill Campus click here for opening times.

Come along to an Open Event at our Rye Hill Campus click here for dates and times.


You can download an application here and post it FREE to:

NCG Direct
Group e-learning
1st Floor
Parsons Annexe
Newcastle College
Rye Hill Campus
Newcastle upon Tyne

Alternatively call : 0191 226 6313 and we will send you an application form.

To achieve the CIM Level 4 Certificate in Professional Marketing, a pass in the two mandatory modules and one elective module is required.

Mandatory Modules

  • Marketing (Assessment by Exam)
  • Integrated Communications (Assessment by Written Assignment

Elective Modules (One to be selected)

  • Customer Experience (Assessment by Written Assignment)
  • Digital Marketing (Assessment by Digital Portfolio)

Supported online learners will have access to our Virtual Learning Environment which provides all course materials and content. Learners can log in at any time as long as they have internet access.

Learners will also have access to a Personal Online Tutor to support them through their studies. Learners will be required to dedicate between 6 – 10 hours flexibly per week.


Learners will be assessed by CIM by either an written assessment or examination dependent on the module they are studying. Assessment examinations will be sat either at Newcastle College or an external Pitman Training test centre.

For written assessments, learners will be asked to write a report based on a brief issued at the start of their elective module.


After successfully completing the CIM L4  Certificate in Professional Marketing you can progress onto the following courses:

• CIM L6 Diploma in Professional Marketing
• CIM L6 Award in Strategic Marketing
• FdA Business Management


Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

Learners looking to study this qualification must have at least one of the following:

  • CIM Level 3 Foundation Certificate in Marketing.
  • Level 3 qualification in a marketing related discipline.
  • BA (Hons) Degree with a marketing element.
  • Relevant practical work experience.

To ensure that you are studying at the correct level we will ask you to complete a diagnostic assessment as part of the enrolment process. If English is not your first language an IELTS qualification with an average score of 6.5 and no component under 6 is required.

£ £1,450.00

Please be aware, that it is the responsibility of the learner to pay for additional CIM fees for both membership and assessments. For up to date information on membership and assessment fees please visit:

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0191 226 6313


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