CIM – Level 4 Certificate in Professional Marketing

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 12 Months

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 12 Months

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 12 Months

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 12 Months

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 39 Weeks

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 39 Weeks

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 39 Weeks

Venue: Distance Learning

Apply Now

Start Date: For further information, please call 0191 226 6313 or email enquiries@ncgdirect.co.uk.

Duration: 39 Weeks

Venue: Distance Learning

Apply Now

The Chartered Institute of Marketing (CIM) is the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide.

The Level 4 Certificate in Professional Marketing is designed for those in a marketing role who are interested in progressing their career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. It will provide you, as a practicing marketer, with relevant, contemporary marketing knowledge to equip you for the current global landscape.

Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace. If you achieve this qualification, you will be able to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession.
 

 

Additional Fees
Please be aware, that it is the responsbility of the learners to pay for the additional fees.

 

Details of costs;
CIM Registration: £50.00
Assessment Fee - £130 per exam x 3 exams = £390.00 in total


NCG Direct offer a system for monthly instalments, please see our website for more details www.ncgdirect.co.uk

Alternatively your course can be funded by your employer, please contact our enquiries team for further details on 0191 226 6313 | enquiries@ncgdirect.co.uk

For further information please contact NCG Direct on 0191 2266313

 

For those in a marketing role who are interested in progressing their career, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

If you achieve this qualification, you will be able to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession.
 

Level 4 Certificate Professional Marketing

Telephone

Call our friendly team of advisers on 0191 226 6313 and they will talk you through your application.

Online

Click Apply Now.

In Person

Come along to our Rye Hill Campus click here for opening times.

Come along to an Open Event at our Rye Hill Campus click here for dates and times.

Post

You can download an application here and post it FREE to:

NCG Direct
Group e-learning
1st Floor
Parsons Annexe
Newcastle College
Rye Hill Campus
Newcastle upon Tyne
NE4 7SA

Alternatively call : 0191 226 6313 and we will send you an application form.

To complete the course you must pass 3 modules which are detailed below;
Marketing (Mandatory)
• The Marketing Concept
• Analysis and Insight
• Marketing Mix
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behavior can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.
Integrated Communications (Mandatory)
• Internal Marketing
• Value Proposition
• Marketing Communications
Helping you to understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It demonstrates the importance of communications planning in delivering marketing solutions. It also explains how the concept of product and brand management can enable organisations to deliver customer value. You will learn the components of the marketing communications mix and focus on integrated marketing communications (IMC) planning.

PLEASE NOTE: You need to select ONE of the following two elective modules to study this qualification.

Digital Marketing (Elective)
• The Digital Landscape
• Digital Toolkit
• Digital in Action
This module is about appreciating the importance of the ever-evolving, dynamic digital landscape and developing skills to improve effectiveness. It provides awareness of the nature of the challenges and opportunities within the environment and outlines the skills and tools required to support and enhance digital marketing activities. It also identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve the effectiveness and performance of digital marketing.

Customer Experience (Elective)
• Customer content
• Customer Experience
• Measuring and Monitoring 
This element of your marketing qualification focuses on enhancing customer experience. It recognises how deeper knowledge of customer requirements within different contexts can allow you to enhance that experience and provides the skills and understanding to assess customer expectations in context. As a result, you will be able to develop and deliver activities that meet those expectations. The module introduces customer experience models and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
 

Distance Learning

  • A Personal On-line Tutor who will guide and support you through your studies
  • Learner view is where you can access your course site, set targets, view tutor notes and access assessments grades
  • You will have access to an NCG On-line Course Site which will contain all the necessary learning materials, tools, support and information required to enable you to successively complete your course.

• Interactive e-learning content
• Study Plans
• Topic Resource and Activity Book
• Video Tutorials
• E-learning content and formative assessments
• Case studies and On-line quizzes
• Wikis and discussion forums

 

ASSESSMENT: PORTFOLIO

You will need to submit a work-based portfolio which is broken down into three tasks – research, plan and report.
 

Assessment Dates: 

January Starts – 1st Assessment due in April, 2nd Assessment due in June/July, 3rd Assessment due in September
April Starts – 1st Assessment due in June/July, 2nd Assessment due in September, 3rd Assessment due in December
July Starts - 1st Assessment due in September , 2nd Assessment due in December, 3rd Assessment due in April.
September Starts – 1st Assessment due in December, 2nd Assessment due in April, 3rd Assessment due in June/July
 

FdA - Professional Business Management (Distance Learning)

Careers in Marketing companies or specialist marketing support departments of larger organisations.

A wide range of marketing roles.

One or more of the following is required to gain entry to this qualification:

  • CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
  • Any relevant Level 3 qualification or any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above).
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
£ 1,450.00

The cost of this course is £1450; however there are additional fees to pay as listed below
Please be aware, that it is the responsibility of the learners to pay for the additional fees.

Additional Fees
Details of costs
CIM Registration: £50.00
Assessment Fee - £130 per exam x 3 exams = £390.00 in total

NCG Direct offer a system for monthly instalments, please see our website for more details www.ncgdirect.co.uk
Alternatively your course can be funded by your employer, please contact our enquiries team for further details on 0191 226 6313 | enquiries@ncgdirect.co.uk
For further information please contact NCG Direct on 0191 2266313
Important Information
You must register with CIM prior to starting your induction failure to do so will result in you having to begin on the following cohort.
Cohorts are January, April, June and September
You will also need to book your exam and assessments upon your induction week so please bring along your credit/debit card.
 

Special Offers
Interested in a course?

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0191 226 6313

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